Sports betting apps and sites

The sports betting market is one of the fastest growing niches in the digital industry – millions of users place bets on sporting events, fantasy leagues, and cybersport every day. Along with competition, audience demands for convenience, security, and platform functionality are also growing – bettors choose services with thoughtful UX, quick access to live betting, transparent calculations, and bonuses.

The quality and functionality of the platform are essential conditions for success in this area. Both aspects will be provided by professional custom development of sports betting sites and applications. Individual solutions allow you to stand out from competitors, attract and retain users, build trust in the brand and make the platform an effective, scalable business tool.

Advantages of custom development of sports betting websites and applications

Custom creation of sports betting platforms allows you to implement a unique platform with a design and interface that are unparalleled, and offer visitors a truly new, engaging experience, a user-friendly interface, as well as reliable data protection systems. This builds loyalty and trust.

By ordering websites and mobile applications for sports betting, poker or other games from scratch, you are investing in your own brand and product, not in renting a ready-made solution that a priori cannot cover all the needs of your business and audience 100%.

Custom development frees you from the limitations and risks of boxed software, offering flexible solutions and scalability. The product architecture is built from the beginning to suit your business goals, project specifics, competitive environment, and the needs of specific audience segments. Plus, it is easy to refine, expanding the functionality to meet market changes or work models.

Services for creating applications and websites for sports betting are relevant for all participants in this market:

• startups – to quickly enter the market and gain a foothold;
• existing bookmaker companies – for effective redesign, update or scaling of platforms;
• investors exploring new markets;
• media and community platforms – to expand functionality with gambling options.

Types of sports betting solutions that can be ordered

Arionis Games Studio successfully implements platforms of various formats, differing in functionality and purposes of use. Our team offers a wide variety of platform options to companies wishing to invest in sports betting:

• bookmaker websites and programs – with classic betting on match results, totals, handicaps, express bets;
• Betting exchanges – platforms where players bet against each other;
• analytical services, odds aggregators (web resources or phone applications for sports betting for forecasting, analysis, collecting statistics, etc.);
• live-betting sites with predictions for events occurring at the time of placing a bet;
• fantasy sports platforms – with earnings on the results of virtual teams’ games;
• casino+betting hybrids – resources that, in addition to sports betting, have roulette/slots;
• cybersport sites dedicated to results in CS:GO, Dota 2, LoL and similar disciplines.

Depending on the format of interaction, these can be:

• classic websites;
• sports betting applications for PC, mobile analogues for iPhone, Android;
• PWA web services (which work as a website and an application without installation);
• messenger bots, telegram channels and betting chats.

Development Stages: How to Create a Sports Betting Website/App

To successfully launch a sports betting site or service, careful preparation and a sequence of actions are required - from market research and software selection to technical implementation. At Arionis, this process is structured as follows:

• Pre-production. We study the competitive environment and niche, audience, goals and business model of the customer, agree on functionality, integrations. We also form a technical specification with a detailed description of the work plan, necessary technologies, cost of developing a sports betting website/app, and deadlines.
• Planning and design. We prototype UX/UI, create adaptive design, and user interface mockups.
• Functional implementation. We create the visible part and backend of the site/application - a system of registration, bets, deposits/withdrawals, statistics and other modules, we perform integration with odds providers, payment systems, CRM.
• Testing. QA engineers conduct several stages of checks to assess the correct operation of all systems and modules. They evaluate the platform's performance, the functionality of functions, starting from transactions and ending with anti-fraud solutions.
• Launch and support. We perform deployment on the server/in the store, advise the customer's team on operation. By agreement, we provide post-release support, including updates and scaling.

What functionality can be implemented?

When developing sports betting sites and applications, you can implement a very wide range of functionality that will not only ensure player interest, but also cover a whole range of business needs.

Basic solutions:

• registration and authorization with identity verification, KYC/AML;
• betting line and event schedule (from football, hockey, tennis, UFC and MMA to chess, CS and cockroach racing);
• replenishment and withdrawal of funds (by bank cards, cryptocurrency, electronic wallets);
• statistics and match results (history, odds, analytics);
• live bets in real time.

The functionality can also be expanded with options - live broadcasts (text or video), personalized offers (bonuses, promotions), interactive odds with instant updates, Fantasy sports as an additional monetization channel, as well as an cybersport segment with a separate roster and streams.

For additional user retention and engagement, we can implement loyalty programs and player ratings on the platform, push notifications about new bets and events, chat and community sections to increase the time spent on the site, and gamification (achievements, awards, levels).

Technologies and tools

When developing applications and sites for online sports betting, we use a broad stack that ensures reliability, scalability, functionality, and high performance of solutions.

Basic tools:

• Frontend - HTML5, CSS3, JavaScript, React, Vue.js, Angular, Flutter, React Native, Swift, Kotlin/Java.
• Server side – Node.js, Python (Django/Flask), Java (Spring), PHP (Laravel), Go, PostgreSQL, MySQL, MongoDB, Redis databases, API integrations.
• Security – SSL encryption, anti-fraud systems, two-factor authentication.
• Crypto solutions and fintech – cryptocurrency payment integrations, blockchain smart contracts, DeFi solutions, and P2P betting.
• Infrastructure and scaling – AWS, Google Cloud, Microsoft Azure, microservice architecture, CDN and caching.
• Additional technologies – WebRTC, HLS (live broadcasts), Firebase, OneSignal (for push notifications), Google Analytics, Mixpanel, own BI systems (analytics).

The combination of these tools allows you to implement products of any scale and complexity, making them functional, safe, convenient, and profitable.

Our solutions and advantages

The Arionis Games studio team has extensive experience in implementing projects in the sports betting industry. We will help you create a legal, licensed, regulated product with reliable integration, transparent functionality and a user-friendly interface. We apply modern technologies, including AI, ML, AR and VR, as well as reliable risk management tools for platform security, player security and regulatory compliance.

Why order sports betting solutions from us?

Arionis Games Studio has been engaged in custom web development, including betting software, for over 10 years. When you order the creation of sports betting apps and websites from us, you get:

• unique design and individual functionality with personal accounts, real-time rates, analytics, bonus systems, etc.;
• optimized code, scalable architecture;
• thoughtful UX design, engaging gamification, API integrations with streams, odds, statistics, and payment systems;
• reliable data protection system – transparent algorithms, SSL, anti-fraud;
• technical support by an experienced development team after launch.

Ordering a custom sports betting app or website development allows you to implement multi-channel player engagement strategies with globalized or local sports coverage, certified odds. Together, this ensures the product's attractiveness for users and profitability for the customer.

Advantages of contacting Arionis Games:

• Experience in web development, creating betting platforms and other complex services, including AI and ML - over 10 years.
• Deep industry expertise – we understand the specifics and current dynamics of the industry, its requirements for security, integrations, and UX for bettors.
• Flexibility of formats – you can order the development of a full-cycle sports betting app or website from us (from niche analysis and design to programming, testing, and post-release support). We also perform spot work and help optimize the existing platform.
• Flexible cooperation formats – outsourcing, outstaffing, project hiring, dedicated IT teams.
• Support and development of the project after launch.