Telegram games

Game development for Telegram

Over the past few years, Telegram has transformed from a simple messenger into a full-fledged digital platform for the integration and monetization of gaming content. Thanks to Telegram Web Apps support and bot integration, gaming apps launch directly within the chat interface, without pre-installation, ensuring maximum user convenience.

From a business perspective, developing games for Telegram is a strategically advantageous solution: it requires fewer resources, takes less time, and allows for more rapid testing of hypotheses in a real-world environment.

The messenger offers access to a 900 million-strong audience and a wide range of technical capabilities. Simple tappers and clickers for Telegram, multiplayer solutions, cross-platform support, and a wide variety of genres and formats make it a promising area for implementing a wide variety of projects, gamifying businesses, expanding reach, and entering new markets.

Why is creating games in Telegram promising?

Over the past few years, Telegram has demonstrated steady growth in user activity, including the Telegram games audience. It is one of the most popular messaging apps in the world, and its user growth rate even exceeds that of WhatsApp.

Game development in Telegram is also promising thanks to its ecosystem, which is convenient for integrating gaming solutions. The platform is actively developing this area through bots and mini-apps. Game development in Telegram is commercially attractive: approximately 20% of the messenger's users play games at least once a month – a variety of tap-along games (mobile clickers for Telegram) and other casual apps.

The platform also offers a wide range of monetization tools, including paid subscriptions, in-app purchases, NFT gifts, advertising in channels and bots, tokenization, sponsorship, and partner integrations.

This is why more and more investors, brands, media outlets, bloggers, startups, and IT projects are choosing to commission game development for Telegram. The platform allows businesses to effectively engage with their audience, maintaining their interest and profiting from various formats at a relatively low cost.

If you're interested in developing custom games for Telegram (a clicker bot or other format), the Arionis team will quickly transform your ideas into a competitive product that meets current industry trends, platform capabilities, and the needs of your target audience.

What are Telegram games?

Telegram games are mini-games built into the Telegram messenger that users can play directly in a chat, channel, or bot. They don't require any apps to be installed on the device, as they operate using web technologies (usually HTML5, JavaScript, and CSS) or native platform features (bots, reactions, buttons, etc.).

These apps open in a browser or dialog box, running on the messenger platform itself. This means the user doesn't need to switch to other browsers or programs.

Distinguishing features:

• Launch directly in the messenger – to start, just press a button or give a command to the bot;
• Minimalism and simplicity – in the field of custom game development on Telegram, tap-and-click games remain among the most popular options among both customers and users;
• WebApp support – despite the limited set of mechanics compared to complex shooters, MMORPGs, and other AAA products, it’s quite easy to create a tapalka in Telegram with interactive elements and rich visuals that are not inferior to web applications;
• integration with the Telegram API - nicknames, avatars, leaderboards, points, etc. are available.

This functionality is available on desktop, as well as on iOS and Android.

Benefits of developing games for Telegram

Gamification of business

Ordering clicker games for Telegram allows companies to attract new customers, maintain the interest of existing ones, and make work processes more engaging to motivate and reward customers and/or employees.

Gamification in messaging apps increases audience engagement, sales conversions, and brand loyalty. It also helps reduce marketing costs, collect data, and segment your audience, increasing loyalty and organic reach.

We develop custom Telegram games, adapting game design and mechanics to the client's specific business goals. Our team's extensive experience in game development and understanding of the Telegram platform's specifics allow us to effectively integrate solutions into marketing, training, and communications processes. Arionis Studio's technical implementation of projects is always tailored to the specific audience, use cases, and strategic objectives.

Low entry barrier for companies and users

Developing a tapalka for Telegram is technically much simpler than creating games for other platforms, making it cheaper and faster to implement.

Users only need one click to get started, and push notifications are sent directly to their profile. Instant access to gaming content makes it easier to attract and retain an audience.

Arionis specialists will tell you how much it will cost to create a Telegram game for your project during a preliminary consultation after analyzing the task.

Access to a wide audience

Telegram is one of the most popular messaging apps in the world. With over 1 billion monthly users, it ranks fourth. Only WhatsApp, WeChat, and Facebook Messenger surpass it in monthly usage.

This channel allows you to quickly attract and retain users.

Integration with Telegram bots

Bots allow you to diversify your gameplay by building it around communication and automated responses. Quests, quizzes, and mini-games, including tap-to-play games for Telegram, can be implemented using bots.

Leaderboard support

Rankings, achievements, and scoring systems encourage players to return, supporting replayability.

Cross-platform

Telegram games are compatible with all devices and operating systems, as well as other Telegram tools, including chatbots, channels, and userbots. This simplifies integration with various services and platforms.

Simplified development

These are standard web apps that are easy to create and update without approval from the App Store or Google Play. At the same time, the platform protects user data—developers don't need to go through complex authorization procedures; everything works through Telegram ID.

A unified ecosystem

By creating games for Telegram, you can register themed groups and channels, building an active community, and launch partnerships with popular channels and groups, as well as influencers, attracting new users. Optimizing descriptions improves rankings and facilitates organic content distribution.

For these reasons, clients are increasingly choosing to order a clicker for the Telegram messenger, choosing Telegram as their primary platform for launching game development products: it's technically simpler and up to 70% cheaper than creating a mobile app, yet has high commercial potential.

What types of games can be developed for Telegram?

The following types of games can be created on the TG platform:

• Text games – for quests, RPGs, simulators, and quizzes. Interactive stories with choices, puzzle solving, and character control via commands using messages and buttons.
• Telegram bot games – for simulators, quests, quizzes, and tournaments with skill-building and missions. The bot manages gameplay, progress, and interaction with players.
• Multiplayer games in group chats – for casual, engaging games like "Mafia," "Crocodile," puzzles, and tournaments. Possible mechanics include voting, teamwork, and turn passing.
• Telegram HTML5 mini-games (web apps powered by Telegram) – arcades, platformers, and puzzles with graphics, animation, and voiceover.
• Apps with rankings and achievements – display results in chat or global rankings thanks to support from the Telegram Game Score API. Progress increases player engagement and replayability.
• Integration games (with CRM, ERP, training, etc.) are solutions for training, adaptation, and testing. Typically focused on internal company processes.
• Play-to-earn – web3 games with tokens, NFTs, and earning opportunities.
• Tapping and clicking apps for Telegram are simple, engaging apps that rely on repeated clicks (or taps) on a screen, object, or button to earn money, score points, or accumulate resources.

Popular game genres for Telegram development

Telegram games are very popular among the audience, but there are several genres and types of game development products that are particularly attractive to users of this platform:

• tapals and clickers;
• quizzes (guessing games) and tests – simple logic or educational games in which you need to give the correct answer to questions;
• economic simulators with pumping, accumulation of resources and upgrades;
• Text quests – step-by-step or plot-driven interactive stories with branching events depending on the players’ choices;
• logic puzzles (single or team) – sudoku, rebuses, escape rooms, crosswords;
• educational applications – languages, finance, soft skills development;
• strategies and simulators – simple applications with elements of combat or economic strategy and management (the goal is construction, business development, territorial capture, investment, trade, etc.);
• games for socialization and attraction, based on the interaction of participants - "Mafia", words, guessing games;
• arcades and mini-games that require reaction time, often with a time limit (catch an object, collect bonuses, navigate a maze, etc.);
• Tournaments and leaderboards with competitions, points, ratings, and prizes are often used for promotional campaigns and corporate activities.

Despite some technical limitations imposed by the messenger's capabilities, Telegram game development allows for a combination of genres and mechanics, creating unique formats, distinctive, varied storylines and styles, varying difficulty levels, chatbot mechanics, and multiplayer. Even technically simple products attract a wide audience thanks to the platform's popularity and low entry barrier.

You can not only create a tapalka in Telegram, but also create cryptocurrency games with the integration of blockchain and digital currency mechanics, exchange simulators, in-game purchases with tokens, NFT support, and the ability to earn money.

Custom Game Development for Telegram: Advantages over Mobile Apps

Today, game development on Telegram confidently competes with the mobile gaming market, surpassing it in a number of areas—speed of launch, ease of audience acquisition, cost of promotion, ease of technical support, and updates.

• They don't require installation or downloading from the App Store or Google Play – they are launched via messenger (besides, Telegram fees for game owners are lower than store fees);
• To develop games for Telegram, you only need WebApp, HTML5, or the Telegram API – no need to use native apps or game engines;
• Game content updates are available to all users immediately – there is no need to update anything through stores;
• They are cross-platform by default – there is no need to create separate versions for iOS/Android and desktops;
• Data is stored using Telegram bots and cloud solutions, not on users' devices or servers;
• Promoting game development products through stores and advertising is not necessary – distribution often occurs virally through built-in promotion channels (chats, bots, and groups), as well as through push notifications on the platform itself;
• User LTV (customer lifetime value) is often higher due to deep integration with the user environment without the need for additional effort and costs;
• Web3 and blockchain implementation is easier compared to mobile applications, especially when it comes to iOS.

Developing games on Telegram also benefits the target audience: these apps don't require registration, you can start in one click, and game sessions are often shorter, making it easier to attract users and increasing retention rates. People appreciate simplicity.

Trends and popular genres in the Telegram gaming market

1. Integration of cryptocurrency and NFTs. Cryptocurrency games for Telegram are very popular among gamers interested in blockchain.
2. Simplicity and conciseness. Hyper-casual games with clear mechanics and short sessions are popular on Telegram. Many people also still want to create a clicker game for Telegram, as this genre remains highly popular on the messenger.
3. Multiplayer mode. The specific nature of Telegram (the platform is primarily designed for communication) makes multiplayer games with the ability to interact with other users a priority, especially in the role-playing and cooperative IT genres.

Telegram games are also a popular marketing strategy right now, with businesses across various niches successfully leveraging the platform's capabilities to solve a wide range of business challenges, from increasing sales to onboarding new employees.

Top game mechanics used in Telegram game development:

• matchers (puzzles with combinations of elements);
• logic puzzles and brain teasers;
• words (guessing/composing words);
• card games;
• quests, text adventures;
• arcade applications (Snake, Tetris, etc.);
• Role-playing games (RPG) with turn-based combat and character development;
• strategies (chess, turn-based strategic and tactical games);
• Tamagotchi.

These and similar game mechanics are often used in Telegram game development because they provide an easy start, quick engagement, and results, while short game sessions create excitement.

Due to the platform's technical limitations, it's important to prioritize performance optimization. Our specialists will provide more details on this, as well as the cost of developing a Telegram game for your project, during your initial consultation.

Telegram Game Development Stages at Arionis

Creating a game on Telegram has its own unique characteristics that distinguish the production process from developing gaming products for traditional platforms.

Telegram games are created as web applications and launched through game bots within the messenger. This requires the use of the Web App API and Telegram Bot API, as well as optimization of the connection interface and mobile devices.

Telegram is ideal for running asynchronous games where players interact turn-based or through competitive leaderboards. At the same time, it's important to consider the messenger's design and performance limitations—a lightweight, responsive interface that meets the platform's UX/UI standards is essential.

When developing games for Telegram, it's important to consider caching, resource loading, and limited access to device system functions. We take all these features into account when developing games for Telegram.

Game production for Telegram at Arionis includes the following stages:

• Preproduction. Completing the brief, discussing the concept, business goals, timeline, and budget for the project. Audience and niche analysis, team building, developing the game's technical specifications, and developing basic gameplay prototypes.
• Production. Work on the frontend and backend of game development products – gameplay, logic, graphics, game content, level design, UX/UI design, and creating game versions for different devices.
• Testing. Checking the correct operation of all product components, collecting and analyzing feedback from real users, and fixing bugs.
• Release. Launching the game to the market, publishing on Telegram and other platforms (optional).
• Post-release technical support. Release of updates, temporary activities and events, refinement and updating of game content as needed.

Experience, consistency, and an iterative approach to collaboration are the foundations of Arionis Studio's successful development of gaming products, including games for Telegram. We've covered each stage of game development in more detail here.

Technologies used to create games for Telegram

When developing games for Telegram, Arionis uses web technologies and tools that ensure easy gameplay, high performance, and interactivity in IT products.

Main programming languages:

• HTML5 – for interface development;
• CSS3 – for interface styling;
• JavaScript – for processing game logic, interacting with the Telegram API, and handling events.

2D/3D graphics in the browser: Canvas, WebGL.

Backend and server logic: Telegram Bot API, Telegram Game Platform, Node.js, Python, PHP.

Databases: PostgreSQL, MongoDB and others.

Tokenization (optional): Blockchain, Web3.

Game engines and frameworks: Phaser.js, Construct, PixiJS.

CI/CD and DevOps: GitHub, Bitbucket, Docker.

Arionis utilizes a wide range of modern technologies. We develop games for Telegram, working through outstaffing, outsourcing, and dedicated IT team services. Contact us for a consultation and to create a high-quality Telegram game.

Where to order game development for Telegram

To attract audience attention and stand out from the numerous competitors in the game development industry, you need two things: a compelling idea and high-quality technical execution. Arionis' specialists will implement your concept from scratch and/or help optimize an existing product at any stage of its lifecycle. We'll explain how to create a Telegram game to achieve your goals and execute the project.

Our team has been developing games for Telegram and other platforms for many years, working on a project-by-project basis, from concept development to live fire support. We approach each project individually. Our iterative approach and deep game development expertise enable us to deliver on our clients' needs with high quality and within precise deadlines.