Fortune Wheel

About the project

Fortune Wheel is a Telegram Mini App created to increase customer engagement and develop loyalty programs. Players get the opportunity to spin the wheel daily and win discounts, bonuses, gifts or special offers.

The solution combines gamification, marketing, and automated communication in a single tool that helps businesses increase repeat sales and retain their audience.

Arionis Games studio has developed a Telegram Mini App with a "Fortune Wheel" mechanic that works directly inside Telegram.

Users can launch the game in one click, receive prizes, and interact with the brand without installing additional applications. To increase engagement, a limited-attempt system was implemented, which encourages regular returns to the game.

Key features

Telegram Mini App

The game runs directly in Telegram, which significantly lowers the barrier to entry for users.

Gamification of loyalty

The rewards system motivates customers to regularly interact with the brand and come back for new chances to win.

Referral program

Each user receives a personal referral link that can be shared with friends directly on Telegram. This helps to organically attract new participants, expand the audience, and increase the virality of the project.

Flexible prize management

The admin can set up discounts, gifts, bonus points, and special offers depending on marketing goals.

Integration with Telegram channel

Notifications and promotions help bring users back into the game and maintain constant contact with your audience.

Analytics and CRM

The solution easily integrates with CRM systems and allows you to track user activity and campaign effectiveness.

Administrative panel

To manage the game, we have developed a full-fledged administrative panel that allows you to control all aspects of the loyalty program, analyze user activity, and configure engagement mechanics without the involvement of developers.

Analytics and dashboard

A centralized dashboard provides key project performance indicators in real time:

• total number of spins;
• conversion rate;
• number of prizes received;
• list of recent winnings;
• user activity statistics.

Game settings

Flexible control of game logic allows you to adapt the mechanics to the needs of a specific business:

• choosing a game view (Game Preset);
• setting up daily attempts (Daily Spin Tickets);
• bonus attempts for new users (Welcome Bonus Tickets);
• prize pool management;
• setting the chances of prizes falling out;
• choice of colors and design of wheel sectors.

Prize management

A separate module for creating and administering rewards:

• discounts;
• gifts;
• bonus points;
• special offers;
• promo codes.

Referral program and distribution

Setting up the mechanics of attracting new users through recommendations:

• bonuses for inviting friends;
• additional attempts for referrals;
• referral event settings;
• rules for calculating remuneration;
• controlling the game's distribution mechanics in Telegram.

Telegram bot settings

The ability to independently manage the appearance and branding of the bot:

• name and description;
• avatar;
• message texts;
• interface elements and brand style.

News and notifications

A tool for communicating with the audience and launching marketing activities:

• manual mailings;
• automatic messages;
• planned news and promotions;
• reminder of available spins.

Customer management

Full control over the user base and their activity:

• client list;
• history of rotations;
• winnings history;
• viewing statistics for each user;
• the ability to block, delete a user and give them extra spins.

System Logs

System event log for monitoring platform operation, auditing actions, and quickly finding possible errors.

Prize scanner

Tool for quick verification and activation of rewards: scanning the QR code of winnings.

Design

The interface is designed in a bright casual style with an emphasis on the emotions of the game and rewards. The central element is an interactive reel with prizes, and the visual concept is enhanced by a friendly mascot character and brand style.

Special attention was paid to mobile UX, as most users interact with the game via smartphone directly in Telegram.

Result

We created a modern Telegram Mini App that combines the mechanics of gamification, loyalty programs, and viral marketing in one product. The project allows brands to engage users through a simple and understandable game scenario, motivating them to return to interact with the company regularly.

The solution's particular value is created by its integration with the Telegram ecosystem: users do not need to install additional applications, and the referral system and the ability to instantly share results contribute to organic audience growth.